MSD Sheep detailer
Product and UI/UX Design
MSD Animal Health developed their marketing strategy to start listening to their farmers (clients) by providing sales agent with a digital product that could be used to broadly diagnose sheep immediately, and suggest the appropriate MSD product while on site.
My role was to develop stored content into a digital product that could be published and distributed on the in-house MERCK system. I conceptualised the product and was responsible for UI and UX.
This project was done in four steps:
Design & development toolkit
MSD had a wealth of information on sheep dosage products that have been marketed since the 1920’s. My challenge was to convince them to develop a digital product that could answer specific questions, and use the information on an “as-needed” basis to change the marketing tool. Historically sales agents would seasonally promote products, and not necessarily listen to a farmer’s specific needs.
Sketching and user flow
The user flow was presented as information architecture to relate to the already existing content.
I provided a full UI kit for following digital products.
The product was introduced in 2016, and the concept was adopted by MERCK international.